Ever wonder why websites are now asking you to accept cookies?
Apple and Google Changes Will Make Cookie-Based Digital Advertising Obsolete
“Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.” - Source: AdWeek
All web browsers have begun to roll out ad-blocking systems that will severely restrict the effectiveness of cookie-based digital advertising. Next Lead 360 offers advertisers a hyper-targeted marketing solution that performs better, with a lower cost to help reach a specific group of customers. By digitally mapping key household demographics, Next Lead 360 delivers a precise marketing solution for your business.