Google Search Ads vs Display Advertising
The main difference between Google search vs display ads is that search ads are a form of "pull" advertising while display ads are "push' advertising. Meaning, search ads only appear to those who are already searching for your product or service, while display ads are paid placements that appear based on various targeting parameters.
Google Search Ads vs Display Advertising
For example, by placing this ad for a home services company on websites visited by specific target homeowners in a specific market area; it is more likely you can match your service or products with the needs of a specific audience.
Target demographics of consumers that will see your ad:
- 100% Homeowners
- Age of homeowner i.e. 35 to 75 years old
- Age of home i.e. 10 years & older
- Income i.e. $80,000+
- Min home value i.e. $250,000+
- Female/Male or joint homeowners
- Other demographics available