Display Ad Templates: Photoshop Files
Next lead 360 serves across all devices - desktop, tablets, and mobile. Here are display ad templates for cross-device targeting. These display ad templates are offered in Photoshop format, or a .psd. The sizes are as follows:
- 300 x 250 ( desktop, tablet, mobile )
- 728 x 90 ( desktop )
- 300 x 600 ( desktop, tablet, large-format mobile devices )
- 320 x 100 ( best for mobile / smartphones )
- 160 x 600 ( desktop, tablet )
- 320 x 50 ( best for tablet )
These are the top recommended ad sizes. The display ad templates dimensions must be exact or they will not serve.
Sample Display Ad - 300 x 250
Display Ad Templates: Best Practices
To be compliant with general online exchange standards your ad requires some level of brand identification that is also immediately visible on your landing page - a logo, icon, or organization name is required. The downloadable display ad templates do not come with branding suggestions but you can view best practices of how to structure your ads below:
A properly designed static digital advertisement has four key items:
1. Image
2. Messaging
3. Promotion
4. Call to Action
Top banner ad guidelines
Display ad templates are in Photoshop format. However, this file will not serve unless saved as another file type. The following file types are recommended:
- .jpg ( or jpeg )
- .png
- .gif ( animated image )
The following file types will NOT work:
- .psd ( photoshop document )
- .ai ( adobe illustrator )
- .swf ( flash )
- .pict