Display Ad Templates: Photoshop Files

Next lead 360 serves across all devices - desktop, tablets, and mobile. Here are display ad templates for cross-device targeting. These display ad templates are offered in Photoshop format, or a .psd. The sizes are as follows:


  • 300 x 250 ( desktop, tablet, mobile )
  • 728 x 90 ( desktop )
  • 300 x 600 ( desktop, tablet, large-format mobile devices )
  • 320 x 100 ( best for mobile / smartphones )
  • 160 x 600 ( desktop, tablet )
  • 320 x 50 ( best for tablet )


Deviation from the display ad templates dimensions will not serve - they need to be exact. These are the top recommended ad sizes.

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Sample Display Ad -  300 x 250

Download Display Ad Template

Display Ad Templates: Best Practices

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In order to be compliant with the exchange standards and pass the creative audit, there needs to be some kind of brand identification on the creative assets that is also immediately visible on the landing page - a logo, icon, or organization name. Our display ad templates don't come with branding, however, you can get an idea of how to structure your ads below.


A great digital advertisement has four key items: 

1. Image 

2. Messaging 

3. Promotion 

4. Call to Action

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Top banner ad guidelines

Display ad templates are in Photoshop format. However, this file will not serve unless saved as another file type. The following file types are recommended:

  • .jpg ( or jpeg )
  • .png
  • .gif ( animated image )

The following file types will NOT work:

  • .psd ( photoshop document )
  • .ai ( adobe illustrator )
  • .swf ( flash )
  • .pict

Creative File Size

For the best results with the Ad Servers, compressed images for web are preferred:

  • 40 kb per file is optimal
  • Anything greater than a 100 kb per file will not be accepted, as they may be rejected by the Ad Server and not load on the end-user's web browser