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    • Home
    • SOLUTIONS
    • DIGITAL MARKETING
    • LEARN HOW
    • RESOURCES
      • KEY DEMOGRAPHICS
      • WHY IS ROAS DROPPING?
      • PUSH VS PULL MARKETING?

  • Home
  • SOLUTIONS
  • DIGITAL MARKETING
  • LEARN HOW
  • RESOURCES
    • KEY DEMOGRAPHICS
    • WHY IS ROAS DROPPING?
    • PUSH VS PULL MARKETING?

Demographic Targets

Home Improvement Related

Home Furnishings / Decorating 

Home Improvement Predictor

Home Improvement - Do-It-Yourselfers 

Home Living 

Professional Living

Upscale Living

High End Appliances Consumers

Many more....     


Household Specific Demographics

Gender (Individual) 

Generations In Household 

Grandchildren 

Household Size 

Senior Adult 

Prem Number of Children

Prem Young Adult 

Age Ranges 

Many more.... 

 

Age

Adult Age (2-year Increments) 

Adult Age Ranges in Head of Household (HH)

Date of Birth 

Any variation of gender, age, ownership etc.

Much more.... 


Property & Mortgage

Dwelling Unit Size

Home Market Value 

Mortgage Date (1st & 2nd)

Home Purchase Date

Homeowner vs Renter 

Purchase Date of Home 

Presence of Pool 

Real Property Detail (Specific Property Type) 

Real Property Loan Amount 

Real Property Loan-To-Value Range  

Real Property Purchase Amount 

Real Property Year Built 

Real Property Year Built Ranges 

Many more.... 

Education and Occupation

Business Owner 

Careers 

College Graduate 

Head of Household Education

Occupation - Detail (Individual) 

Small Office-Home Office  

Many more....   

Wealth

Census Median Income (hundreds) 

Income 

Residential Properties Owned 

Market Decile 

NetWorth 

Many more....  

Other sectors & categories include:

Active Living, Ailment & Rx, Apparel, Auto,  Boat, Children, Community/Charities, Connectivity, Cooking, Credit Card, Ethnicity, Exercise, Faith, Food Preferences, Gambling & Opportunity Seekers, Gaming, Gardening, Health and Diet,  Hobbies & Interests, Insurance Renewals, Investments/Credit Cards, Life Stage, Mail Order, Media Channel, Pets and Animals, Political, Retail Purchasing Behaviors, Travel, RFM Analysis, Nielsen Indicators and many others.

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